EROĞLU, S. And Tomris Küçün, N. Traditional Market Research and Neuromarketing Research: A Comparative Overview. 2020. In Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience , IGI Global, Pensilvanya, 146-167.

EROĞLU, S., & Tomris Küçün, N., (2020). Traditional Market Research and Neuromarketing Research: A Comparative Overview. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience (pp.146-167), Pensilvanya: IGI Global.

EROĞLU, SERTAÇ, And Nihan Tomris Küçün. "Traditional Market Research and Neuromarketing Research: A Comparative Overview." In Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience , 146-167. Pensilvanya: IGI Global, 2020

EROĞLU, SERTAÇ And Tomris Küçün, Nihan T. . "Traditional Market Research and Neuromarketing Research: A Comparative Overview." Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience , IGI Global, 2020, pp.146-167.

EROĞLU, S. And Tomris Küçün, N. (2020) "Traditional Market Research and Neuromarketing Research: A Comparative Overview", Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience . Pensilvanya: IGI Global.

@bookchapter{bookchapter, author ={SERTAÇ EROĞLU And author ={Nihan Tomris Küçün}, chaptertitle={Traditional Market Research and Neuromarketing Research: A Comparative Overview}, booktitle={ Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience}, publisher={IGI Global}, city={Pensilvanya},year={2020} }