KİMZAN, H. S. Marketing Mix. 2018. In Principles of Marketing , Anadolu University Press, 190-215.

KİMZAN, H. S., (2018). Marketing Mix. Principles of Marketing (pp.190-215), Anadolu University Press.

KİMZAN, HALİL. "Marketing Mix." In Principles of Marketing , 190-215. Anadolu University Press, 2018

KİMZAN, HALİL S. . "Marketing Mix." Principles of Marketing , Anadolu University Press, 2018, pp.190-215.

KİMZAN, H. S. (2018) "Marketing Mix", Principles of Marketing . Anadolu University Press.

@bookchapter{bookchapter, author ={HALİL SEMİH KİMZAN}, chaptertitle={Marketing Mix}, booktitle={ Principles of Marketing}, publisher={Anadolu University Press}, city={},year={2018} }