SERVICE INDUSTRIES JOURNAL, ss.1-59, 2024 (SSCI)
Green innovation (GI) has become a popular topic in the literature
as it contributes to environmental sustainability and competitive
advantage. However, no consensus has been reached on its
conceptualization, measurement and theorization among
researchers in the field. Therefore, the main purpose of this
research is to develop seminal perspectives on the
conceptualization, measurement and theorization of GI in the
field of hospitality and tourism (H&T). In a way, this research
attempts to theorize green innovation for the H&T field. This
research provides conceptualization, measurement-related
suggestions and theoretical perspectives for GI considering
shortcomings. In short, this research offers new research
opportunities, theoretical perspectives and directions for future
research to contribute to the progress of GI in the field of H&T on
solid foundations.