The Effect of Word-of-Mouth Communication on Stock Holdings and Trades: Empirical Evidence From an Emerging Market

Argan M., Sevil G., Yalama A.

JOURNAL OF BEHAVIORAL FINANCE, cilt.15, sa.2, ss.89-98, 2014 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 15 Sayı: 2
  • Basım Tarihi: 2014
  • Doi Numarası: 10.1080/15427560.2014.914029
  • Dergi Adı: JOURNAL OF BEHAVIORAL FINANCE
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.89-98
  • Anahtar Kelimeler: Word-of-mouth communication, Satisfaction and intention, Investors, SERVICE QUALITY, CUSTOMER SATISFACTION, LOYALTY, INFORMATION, INTENTIONS
  • Eskişehir Osmangazi Üniversitesi Adresli: Hayır

Özet

The purpose of this study is to investigate the relationship between investors' satisfaction and intention and word-of-mouth communication. This study contributes to the ongoing debate on the relationship between investor behavior and word-of-mouth communication. Many studies are related to investors' participation and individual investors' asset allocation decisions that are instigated by their social community via word-of-mouth communication whereas this study directly investigates the relationship between investment satisfaction and intention and word-of-mouth communication. We emphasize how many factors are considered when making satisfactory investment decisions. Our results confirm the strong relationship between the satisfaction and intention of investors and word-of-mouth communication. This finding may be useful to regulators, investors and managers who seek to establish effective rules for stock holdings and trade.