The Impact of Credit Card Use, Being a Market Maven and Materialism on Compulsive Buying

Torlak O., TİLTAY M. A.

21st World Business Congress, Helsinki, Finlandiya, 4 - 08 Temmuz 2012, cilt.21, ss.448-449 identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Cilt numarası: 21
  • Basıldığı Şehir: Helsinki
  • Basıldığı Ülke: Finlandiya
  • Sayfa Sayıları: ss.448-449
  • Eskişehir Osmangazi Üniversitesi Adresli: Evet

Özet

Being a market maven, materialism, compulsive buying and credit card use have been separately studied in the consumer behaviors literature, no study towards the impact of market maven, materialism and credit card use on compulsive buying could be encountered as far as it could be detected. The goal of this study is to reveal the impacts of credit card use, being a market maven and materialism on compulsive buying. According to results credit card use and being a market maven have a positive impact on compulsive buying. It is seen that in the context of this sample, materialism has no significant impact on compulsive buying.