The Effect of Employee Attitudes Toward NGOs and Helping Others on Satisfaction and Loyalty: The Mediating Role of Employee Volunteering
Journal of Nonprofit and Public Sector Marketing, 2026 (ESCI, Scopus)
- Yayın Türü: Makale / Tam Makale
- Basım Tarihi: 2026
- Doi Numarası: 10.1080/10495142.2026.2742208
- Dergi Adı: Journal of Nonprofit and Public Sector Marketing
- Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, IBZ Online, ABI/INFORM, EBSCO Education Source, Library, Information Science & Technology Abstracts (LISTA), Political Science Complete, Psycinfo, Public Administration Abstracts, Public Affairs Index, Information Science & Technology Abstracts (LISTA), Political Science Abstract (IPSA), Academic Search Ultimate (EBSCO), Business Source Ultimate (EBSCO), Education Source Ultimate (EBSCO), Sociology Source Ultimate (EBSCO)
- Anahtar Kelimeler: Attitudes toward helping others, attitudes toward NGOs, employee volunteering, loyalty, satisfaction
- Eskişehir Osmangazi Üniversitesi Adresli: Evet
Özet
Companies increasingly recognize the reputational implications of corporate social responsibility and adopt various practices to strengthen employee loyalty and satisfaction. Employee volunteering is a widely adopted practice in this process, yet it remains a relatively underexplored research area. This study investigates the relationship between employee attitudes, specifically toward NGOs and helping others, and employee satisfaction and loyalty, while examining the mediating role of employee volunteering. A large-scale quantitative study was conducted via computer-assisted personal communication with 301 employees who participated in volunteering programs at charitable companies. The proposed model was tested using structural equation modeling. Results indicate that attitudes toward helping others positively predict employee volunteering, which is in turn positively associated with employee satisfaction and loyalty, and employee volunteering mediates this relationship. However, attitudes toward NGOs do not significantly predict employee volunteering, and the corresponding mediation was not supported. The study offers theoretical and practical insights for researchers and practitioners.