The Effect of Brand Image and Religious Orientation on The Attitudes Towards Religious Brand Names


Torlak Ö., TİLTAY M. A., DOĞAN V., ÖZKARA B. Y.

İşletme Araştırmaları Dergisi, vol.5, no.3, pp.37-46, 2013 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 5 Issue: 3
  • Publication Date: 2013
  • Journal Name: İşletme Araştırmaları Dergisi
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.37-46
  • Eskisehir Osmangazi University Affiliated: Yes