The Mediating Role of Customer Satisfaction in theRelationship between Brand Experience and RepurchaseIntention

KİMZAN H. S., KARA G.

10th Global Brand Conference, 27 - 29 Nisan 2015, ss.103-110

  • Yayın Türü: Bildiri / Özet Bildiri
  • Sayfa Sayıları: ss.103-110
  • Eskişehir Osmangazi Üniversitesi Adresli: Evet