Akademik Veri Yönetim Sistemi
20th Annual World Business Congress of the International-Management-Development-Association, Poznan, Polonya, 3 - 07 Temmuz 2011, cilt.20, ss.344-350, (Tam Metin Bildiri)
Improvements in social sciences enhance the intersection of multidisciplinary studies recently which requires investigation of this overlap. Thus, the aim of the study is to understand the effects of strategic management schools, which provide an institutional background for strategic management studies, on marketing discipline. For this purpose the schools of strategic management, which are design school, planning school, positioning school, entrepreneurial school, cognitive school, learning school, power school, cultural school, environmental school and configuration school, and resource- based view, which is acknowledged after the classification of ten schools by Mintzberg et al. (1998), were investigated to understand their reflection on marketing studies. In order to make the analysis, Marketing Science journal was searched with predetermined keywords.