Effect of Consumer Ethnocentrism on Perceived Service Quality and Examination of This Context By Cultural Relativity and Demographic Factors An Empirical Study

ÖRS H., YILMAZ V., DOĞAN M.

Journal of Management, Marketing and Logistics (JMML),, cilt.3, sa.1, ss.14-27, 2016 (Hakemli Dergi)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 3 Sayı: 1
  • Basım Tarihi: 2016
  • Dergi Adı: Journal of Management, Marketing and Logistics (JMML),
  • Derginin Tarandığı İndeksler: EBSCO Education Source
  • Sayfa Sayıları: ss.14-27
  • Eskişehir Osmangazi Üniversitesi Adresli: Evet