Effect of Consumer Ethnocentrism on Perceived Service Quality and Examination of This Context By Cultural Relativity and Demographic Factors An Empirical Study

ÖRS H., YILMAZ V., DOĞAN M.

Journal of Management, Marketing and Logistics (JMML),, vol.3, no.1, pp.14-27, 2016 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 3 Issue: 1
• Publication Date: 2016
• Journal Name: Journal of Management, Marketing and Logistics (JMML),
• Journal Indexes: EBSCO Education Source
• Page Numbers: pp.14-27
• Eskisehir Osmangazi University Affiliated: Yes