The Impact of Perceived Quality and Brand Loyalty on Price Sensitivity and Purchase Intention


Gılles R. S., Kimzan H. S.

3rd Global Conference on Management and Economics, Nice, France, 5 - 07 July 2026, pp.2-3, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: Nice
  • Country: France
  • Page Numbers: pp.2-3
  • Eskisehir Osmangazi University Affiliated: Yes