Kurumsal Kuram Açısından Örgütsel Dil İle Örgütsel Meşruiyet İlişkisi: Örgütler Dil Aracılığıyla Meşruiyeti Nasıl Elde Eder?

ARSLAN S., COŞKUN R.

ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES, cilt.12, sa.3, ss.137-164, 2017 (ESCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 12 Sayı: 3
  • Basım Tarihi: 2017
  • Doi Numarası: 10.17153/oguiibf.333919
  • Dergi Adı: ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
  • Sayfa Sayıları: ss.137-164
  • Anahtar Kelimeler: Organizational Language, Organizational Legitimacy, Institutional Theory, Relationship Between Organizational Language and Organizational Legitimacy, DISCURSIVE LEGITIMATION, IMPRESSION MANAGEMENT, DISCOURSE, IDENTITY, MODEL, ENTREPRENEURSHIP, PERSPECTIVE, CONTEXT, COMMUNICATION, CONSEQUENCES
  • Eskişehir Osmangazi Üniversitesi Adresli: Hayır

Özet

This study aims to explain through institutional theory how organizations can acquire legitimacy by achieving harmonious appearance even when the structures and practices of organizations don't conform to the institutional environment. Therefore it is seeking the answer of the question that "the role of organizational language in organizational legitimacy can be explained by institutional theory?". In the investigation have been examined and analyzed that legitimacy seeking organizations, evaluators who have given legitimacy and the language strategies used by organizations to create this provision in evaluators. They have come to the conclusion that the organizations use in communicating with the evaluators language that they build with the symbols and words of the institutional structure, thus constituting a provision of legitimacy by affecting the pragmatic, cognitive, moral, value and emotional aspects of evaluators. This result shows that the relationship between organizational language and organizational legitimacy can be explained more clearly in terms of institutional theory because both are institutional phenomena.