The Effects of Voters Material Values Religious Commitment and Ethical Perceptions on Leader Discourse and Advertising Perceived Believability in Political Marketing


TORLAK Ö., TİLTAY M. A.

7th International Political Marketing Conference, 18 - 20 Eylül 2013

  • Yayın Türü: Bildiri / Özet Bildiri
  • Eskişehir Osmangazi Üniversitesi Adresli: Evet