Brand Name Strategies at Universities Comparison of Three Distinct Naming Strategies | AVESİS

Eskisehir Osmangazi University Research Information System

Brand Name Strategies at Universities Comparison of Three Distinct Naming Strategies

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Journal of Management and Marketing Research, vol.14, no.14, pp.1-12, 2014 (Peer-Reviewed Journal)

Publication Type: Article / Article
Volume: 14 Issue: 14
Publication Date: 2014
Journal Name: Journal of Management and Marketing Research
Journal Indexes: IBZ Online
Page Numbers: pp.1-12
Eskisehir Osmangazi University Affiliated: Yes