Brand Name Strategies at Universities Comparison of Three Distinct Naming Strategies


DOĞAN V.

Journal of Management and Marketing Research, vol.14, no.14, pp.1-12, 2014 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 14 Issue: 14
  • Publication Date: 2014
  • Journal Name: Journal of Management and Marketing Research
  • Journal Indexes: IBZ Online
  • Page Numbers: pp.1-12