Recycling is a major factor in environmental behavior as it supports the conservation of natural resources and reduces the amount of solid watablste. In addition to its environmental benefits, recycling is also an effective way to fundraise. Although recycling is commonplace in many countries, it is still relatively rare in Turkey. In this study, the attitudes and behaviors of housewives toward recycling were investigated using Ajzen's Theory of Planned Behavior (TPB) and the proposed Structural Equation Model (SEM). It was found that the Housewives' Recycling Model (HRM), obtained as a result of the analysis, could be employed to explain their recycling behavior. In particular, the research established that the positive ideas housewives have in terms of their perceived behavioral control and the individuals in their immediate social surroundings, whose opinions they value, have a positive impact on guiding their recycling behavior. (C) 2016 Elsevier B.V. All rights reserved.