Religiocentrism in consumption: a literature review

Kamarruddin N. N. A., Islek M. S.

JOURNAL OF ENTERPRISING COMMUNITIES-PEOPLE AND PLACES IN THE GLOBAL ECONOMY, 2023 (ESCI) identifier identifier

  • Publication Type: Article / Review
  • Publication Date: 2023
  • Doi Number: 10.1108/jec-11-2022-0170
  • Journal Name: JOURNAL OF ENTERPRISING COMMUNITIES-PEOPLE AND PLACES IN THE GLOBAL ECONOMY
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, ABI/INFORM, INSPEC
  • Keywords: Religion, Religious consumption, Religiocentrism, Islamic, Religiocentric, MUSLIM CONSUMER-BEHAVIOR, RELIGION, MARKETPLACE, INTENTIONS, PREJUDICE, FRAMEWORK, INSIGHTS, TAKAFUL
  • Eskisehir Osmangazi University Affiliated: Yes

Abstract

Purpose - This paper aims to conceptually extend the religious aspect of consumption beyond the intrinsic motivation, i.e. religiosity, to a broader consideration of its social and cultural surroundings by highlighting the concept of "religiocentrism".