Creativity and Marketing with New Technologies in Tourism and Hospitality

YILMAZDOĞAN O. C., ECE C., EZENEL E.

in: Contemporary Marketing Management for Tourism and Hospitality - How New Tech and Gen Z Drive Sustainable Business Transformation, NIKOLAS STYLOS, PETER ROBINSON, ROYA RAHIMI, Editor, Palgrave Macmillan, CHAM, pp.133-153, 2024

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2024
  • Publisher: Palgrave Macmillan
  • City: CHAM
  • Page Numbers: pp.133-153
  • Editors: NIKOLAS STYLOS, PETER ROBINSON, ROYA RAHIMI, Editor
  • Eskisehir Osmangazi University Affiliated: Yes