Akademik Veri Yönetim Sistemi
ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES, cilt.15, sa.3, ss.1119-1134, 2020 (ESCI)
The purpose of this research is to determine whether the practices that they intend to pursue to keep employees under the employer brand name and attract potential candidates that they have an effect on the existing employees' commitment to work. The study's data were collected from 223 white collar employees of a white goods company in the Eskisehir Organized Industrial Zone by survey technique. As a result of the Explanatory Factor Analysis (EFA), the three main factors for work commitment scale and 5 main factors for employer brand scale extracted. As a result of the regression made to determine the effect of employer brand applications on employees' commitment to work; it has emerged that the employer's branding practices have a significant positive effect on employees' commitment to work.