GenZers as Marketing Managers

YILMAZDOĞAN O. C., ECE C., EZENEL E.

in: Contemporary Marketing Management for Tourism and Hospitality - How New Tech and Gen Z Drive Sustainable Business Transformation, RAHIMI ROYA, ROBINSON PETER, STYLOS NIKOLAS, Editor, Palgrave Macmillan, CHAM, pp.205-227, 2024

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2024
  • Publisher: Palgrave Macmillan
  • City: CHAM
  • Page Numbers: pp.205-227
  • Editors: RAHIMI ROYA, ROBINSON PETER, STYLOS NIKOLAS, Editor
  • Eskisehir Osmangazi University Affiliated: Yes