Investigation of Brand Name Country of Origin Preference in Four Different Product Groups with Respect to Conspicuous Consumption Tendency

DOĞAN V., ÖZKARA B. Y.

International Review of Management and Marketing, vol.3, no.4, pp.190-203, 2013 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 3 Issue: 4
• Publication Date: 2013
• Journal Name: International Review of Management and Marketing
• Journal Indexes: Directory of Open Access Journals
• Page Numbers: pp.190-203
• Eskisehir Osmangazi University Affiliated: Yes