The Effect of Brand Image and Religious Orientation on the Attitudestowards Religious Brand Names A Study on Youth Consumers

TORLAK Ö., TİLTAY M. A., DOĞAN V., ÖZKARA B. Y.

İşletme Araştırmaları Dergisi, vol.5, no.3, pp.37-46, 2013 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 5 Issue: 3
  • Publication Date: 2013
  • Journal Name: İşletme Araştırmaları Dergisi
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.37-46
  • Eskisehir Osmangazi University Affiliated: Yes