The Effects of Price Promotion Frames and Limited time Scarcity Messages on Consumers Purchase Intentions

KİMZAN H. S.

Academic and Business Research Institute (AABRI) International Conference - Las Vegas 2013, 10 - 12 Ekim 2013, (Tam Metin Bildiri)

• Yayın Türü: Bildiri / Tam Metin Bildiri
• Eskişehir Osmangazi Üniversitesi Adresli: Evet