An Exploratory Investigation of Perceived Time Pressure and Brand Switching Due To Promotion for Different Products


DOĞAN V. , ÖZKARA B. Y.

European Journal of Social Sciences, vol.37, no.1, pp.58-68, 2013 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 37 Issue: 1
  • Publication Date: 2013
  • Title of Journal : European Journal of Social Sciences
  • Page Numbers: pp.58-68