An Exploratory Investigation of Perceived Time Pressure and Brand Switching Due To Promotion for Different Products

DOĞAN V., ÖZKARA B. Y.

European Journal of Social Sciences, vol.37, no.1, pp.58-68, 2013 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 37 Issue: 1
  • Publication Date: 2013
  • Journal Name: European Journal of Social Sciences
  • Journal Indexes: Index Islamicus
  • Page Numbers: pp.58-68
  • Eskisehir Osmangazi University Affiliated: Yes