The Effect of Brand Image and Religious Orientation on the Attitudes Towards Religious Brand Name

Torlak Ö., TİLTAY M. A., DOĞAN V., ÖZKARA B. Y.

42nd European Marketing Academy Conference, 4 - 07 Haziran 2013

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Eskişehir Osmangazi Üniversitesi Adresli: Evet