The Effect of Brand Image and Religious Orientation on the Attitudes Towards Religious Brand Name

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Torlak Ö., TİLTAY M. A., DOĞAN V., ÖZKARA B. Y.

42nd European Marketing Academy Conference, 4 - 07 Haziran 2013, (Tam Metin Bildiri)

• Yayın Türü: Bildiri / Tam Metin Bildiri
• Eskişehir Osmangazi Üniversitesi Adresli: Evet