Akademik Veri Yönetim Sistemi
ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES, cilt.7, sa.1, ss.269-290, 2012 (ESCI)
The aim of this study is to determine the factors that influence the consumers' preferences of choosing refrigerator and also determine whether consumers' preferences changed according to personal variables. In this study, responses of 99 respondents were analyzed with Conjoint Analysis (CA) in Eskisehir in Media Markt at 15-21 December 2008. Features that are important and importance levels were tried to determine with Conjoint Analysis for whole respondents and for consumer groups that were occurred by demographic variables. In this study, the results of CA for whole respondents revealed that consumers in Eskisehir pay more attention the eco-labeling and then the outer design, presence of no-frost, inner design, price, capacity and guarantee time. Except the group which was occurred by age, for the other consumer groups consider important to different ordering features.