Rebranding or Retro-Branding of Heritage Destinations


YILMAZDOĞAN O. C., ECE C.

in: Sustainable Marketing of Transformative Heritage Tourism, CHHABRA DEEPAK, Editor, Routledge, New York, pp.145-164, 2024

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2024
  • Publisher: Routledge
  • City: New York
  • Page Numbers: pp.145-164
  • Editors: CHHABRA DEEPAK, Editor
  • Eskisehir Osmangazi University Affiliated: Yes