Individual Donation as a Consumer Behavior: A Focus Group Study in the Context of Volunteering


TİLTAY M. A. , Torlak O.

ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES, vol.10, no.1, pp.7-30, 2015 (Journal Indexed in ESCI) identifier

  • Publication Type: Article / Article
  • Volume: 10 Issue: 1
  • Publication Date: 2015
  • Title of Journal : ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES
  • Page Numbers: pp.7-30

Abstract

Individual donation motivations constitute exchange relationships between parties in a similar way to the consumption relationship. Individuals can give money, goods, time, and individual skills to charities. This study focused on the volunteer's donation process through charities. Data collected from two different non-governmental organization volunteers through focus groups. According to research results twelve categories obtained under the meaning of volunteering, donation motivations, and types of donation themes. These results enabled to emerge some dimensions of volunteer's donations process.