STRATEJİYE DAİR: Seçki Yazılar, Esra DİL,Musa Said DÖVEN, Editör, Değisim Yayınları, İstanbul, ss.163-185, 2022
1970’lerden
itibaren akademisyenlerin ilgi alanına giren kurumsal sosyal sorumluluk (KSS)
kavramı, son yıllarda toplumun ve hükümetlerin de etkisiyle günümüz örgütlerinin stratejik
yönetim süreçlerinin vazgeçilmez bir parçası olarak iş dünyasında da çok
konuşulur hale gelmiştir. Bu çalışmada KSS’nin günümüz bilim dünyasındaki
durumunun ortaya konulması amacıyla, Strategic Management Journal dergisinde
geçmişten bugüne yayınlanan KSS konulu makaleler taranmış ve ulaşılan 25 makale
okuyucuya sunulmuştur. Araştırma sonucunda KSS konusunun en çok Amerika Birleşik Devletleri’nde
çalışıldığı, ele alınan konuların başında KSS – finansal performans ilişkisinin
geldiği, KSS’nin gelişmekte olan ülkelerdeki durumunun yeteri kadar
incelenmediği gibi bulgular elde edilmiştir.
The concept of corporate social responsibility (CSR),
which has been in the interest of academics since the 1970s, has become very
popular in the business world in recent years, with the influence of society
and governments. CSR, which expresses the obligations of businesses to those
affected by their corporate policies and practices, has gained importance since
the end of the 1960s, and it is now in the field of interest of a wide range of
organizations from very small sole proprietorships to holdings (Smith, 2003).
CSR, which organizations attach such importance to, is one of the topics that
academicians have been intensely interested in since the mid-1970s. It is
thought that CSR's high position on research agendas results from theoretical
and managerial debates that argue that CSR not only makes businesses do the
right thing but also encourages businesses to do better (Bhattacharya &
Sen, 2004). The fact that businesses give importance to CSR also increases
their brand and market values; and it also provides benefits for businesses to
penetrate new markets and provide customer loyalty (Mohr & Webb, 2005). In
this study, it is aimed to examine the CSR studies published in the Strategic
Management Journal, one of the leading academic journals of Strategic
Management, and to present the place of CSR studies in the world of Strategic
Management to the reader. In this direction, articles containing
"Corporate Social Responsibility" in the study title were searched in
the database of Strategic Management Journal since 1980, the year of
establishment of the journal, and 25 articles were reached as of February 2022.
The first striking finding is that any study titled
CSR was not included in the journal from 1980, when the journal started its
publication life, until 2000, and even after one study published in 2000, no
study titled CSR was seen in the journal until 2009. When the studies are
examined in terms of the subjects covered, it is seen that the most studied
subject is the relationship between CSR and business financial performance.
This subject is followed by the relationship between the CEO profile and the
CSR engagement, and the relationship between the tax advantages of the
enterprises and CSR engagement. When the articles are considered
chronologically, the relationship between CSR and financial performance is not
only the most studied topic, but it also draws attention as it has never lost
popularity from 2000 to 2021. Apart from this, it is seen that the relationship
between the CEO profile and CSR engagement has attracted the attention of
academicians in the last 5 years. On the other hand, it can be said that since
2015, at least 1 study on CSR has been published in the Strategic Management
Journal every year, and the years 2017 and 2020 stood out as the years in which
the most CSR articles were published in the journal with 4 articles. Considering
that at least 12 issues have been published in the journal since 2000, it would
not be wrong to say that the interest in CSR studies has increased in recent
years. When the studies are handled based on the regions where the data were
collected, it is striking that the USA has an overwhelming superiority. It is
seen that primary or secondary data of 19 studies were obtained from the USA,
and 5 studies were conducted by collecting data from a large number of regions.
Another remarkable finding is that only 1 of the 25 articles examined in the
study was conducted in a sample of developing countries. It is
thought-provoking that only one research has been conducted in the context of
developing countries and that it has been 9 years since this research. Looking at
the academics contributing to the journal with their CSR studies, Caroline
Flammer from Boston University in the USA comes first with 5 studies, two of
which are single-authored. When the authors are examined within the framework
of the university they work in, the density of the USA stands out. While the
primary author of 17 studies works at universities in the USA, 3 articles
originate in England and 2 articles originate in Canada. It is seen that
academicians from universities in Taiwan, Hong Kong, and the Republic of Korea
also contribute 1 article to the journal. The fact that these researchers in
the Far East chose their study samples from the USA stands out as a remarkable
data.
As a result, the remarkable findings of this study are
that the number of studies titled CSR in the Strategic Management Journal has
increased gradually since 2015, the financial performance of the enterprises is
prominent in the concepts subject to the research, and the studies are mostly
US-based and conducted in the USA sample. The fact that corporate social
irresponsibility, which is the opposite dimension of CSR, is discussed only
once in the articles, studies are carried out within the framework of developed
countries and the importance and applicability of CSR in developing countries
is mentioned in only one study, and the relationship of CSR with financial
performance is mostly focused on appear as gaps in the literature. It would not
be wrong to say that the results obtained from this study are limited to the
articles in the Strategic Management Journal with "Corporate Social
Responsibility" in their names due to time constraints and that Web of
Science or Scopus databases can be selected as the research population for
similar studies with greater scope. In this context, it is thought that this
study will shed light on academicians working in the field of Strategic
Management and considering working on CSR, by summarizing the situation and
direction of CSR in the Strategic Management Journal, one of the leading
journals in the field, and by revealing the gaps in the literature.