The Relationship between Materialistic Attitude, Religious Values, Brand Loyalty and Consumer Ethics

TİLTAY M. A., Torlak O.

TURKISH JOURNAL OF BUSINESS ETHICS, cilt.4, sa.1, ss.93-130, 2011 (ESCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 4 Sayı: 1
  • Basım Tarihi: 2011
  • Dergi Adı: TURKISH JOURNAL OF BUSINESS ETHICS
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
  • Sayfa Sayıları: ss.93-130
  • Anahtar Kelimeler: Materialism, religious values, brand loyalty, consumer ethics
  • Eskişehir Osmangazi Üniversitesi Adresli: Evet

Özet

In this study, the relationship among materialistic attitude, religious values, brand loyalty and consumer ethics are discussed. The study consists of two parts. In the first part, the relevant literature is addressed and the relationships between concepts are described. In the second part, the research model and hypotheses are analyzed. According to research results, relations in terms of sub-dimensions among materialistic attitude, religious values and consumer ethics are revealed. In the context of sample survey, there is no meaningful relationship between brand loyalty and other variables.