The Relationship between Materialistic Attitude, Religious Values, Brand Loyalty and Consumer Ethics


TİLTAY M. A., Torlak O.

TURKISH JOURNAL OF BUSINESS ETHICS, vol.4, no.1, pp.93-130, 2011 (ESCI) identifier

  • Publication Type: Article / Article
  • Volume: 4 Issue: 1
  • Publication Date: 2011
  • Journal Name: TURKISH JOURNAL OF BUSINESS ETHICS
  • Journal Indexes: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
  • Page Numbers: pp.93-130
  • Keywords: Materialism, religious values, brand loyalty, consumer ethics
  • Eskisehir Osmangazi University Affiliated: Yes

Abstract

In this study, the relationship among materialistic attitude, religious values, brand loyalty and consumer ethics are discussed. The study consists of two parts. In the first part, the relevant literature is addressed and the relationships between concepts are described. In the second part, the research model and hypotheses are analyzed. According to research results, relations in terms of sub-dimensions among materialistic attitude, religious values and consumer ethics are revealed. In the context of sample survey, there is no meaningful relationship between brand loyalty and other variables.