In this work, an atmospheric pressure plasma jet (APPJ) was produced to generate cold flowing post-discharge plasma of pure helium gas. The main aim of this study was to generate cold flowing APPJ of pure helium gas and to determine how their optical emission spectrum change influences varying different flow rates. Lengths of early, middle, and late post-discharge plasma (jet) regions and their fluctuations were determined, respectively. Then, ignition condition dependence of the post-discharge plasma for flow rate was specified at a constant voltage. Spectroscopic studies of an atmospheric pressure plasma jet of helium were presented via analyzing OH, N-2, N-2(+), oxygen, and helium intensities for various flow rates. Published by AIP Publishing.