The aim of this study is to identify the relationship between the destination image perceived by domestic festival tourists visiting Burhaniye and their perceived values (PV) and behavioral intentions (BI). A research model was created to determine the relationships between variables in an equation model. The research findings showed that destination image (DI) positively affects the value of the perception of a destination and word-of-mouth communication. However, destination image had no effect on the intention to revisit. The value perceived from a destination positively affected the likelihood of revisiting and suggesting the destination to others. The results of the study are discussed, and limitations and suggestions related to the study are presented.