The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention An Application Concerning Cell Phone Brands for Youth Consumers in Turkey

---

Copy For Citation

TORLAK Ö., ÖZKARA B. Y., TİLTAY M. A., CENGİZ H., Dülger M. F.

Journal of Marketing Development and Competitiveness, vol.8, no.2, pp.61-68, 2014 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 8 Issue: 2
• Publication Date: 2014
• Journal Name: Journal of Marketing Development and Competitiveness
• Journal Indexes: EBSCO Education Source
• Page Numbers: pp.61-68
• Eskisehir Osmangazi University Affiliated: Yes