The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention An Application Concerning Cell Phone Brands for Youth Consumers in Turkey


TORLAK Ö., ÖZKARA B. Y. , TİLTAY M. A. , CENGİZ H., Dülger M. F.

Journal of Marketing Development and Competitiveness, vol.8, no.2, pp.61-68, 2014 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 8 Issue: 2
  • Publication Date: 2014
  • Journal Name: Journal of Marketing Development and Competitiveness
  • Journal Indexes: EBSCO Education Source
  • Page Numbers: pp.61-68