The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention An Application Concerning Cell Phone Brands for Youth Consumers in Turkey

TORLAK Ö., ÖZKARA B. Y., TİLTAY M. A., CENGİZ H., Dülger M. F.

Journal of Marketing Development and Competitiveness, vol.8, no.2, pp.61-68, 2014 (Peer-Reviewed Journal)