Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products


Erdogan B. Z., Uzkurt C.

CROSS CULTURAL MANAGEMENT-AN INTERNATIONAL JOURNAL, cilt.17, sa.4, ss.393-406, 2010 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 17 Sayı: 4
  • Basım Tarihi: 2010
  • Doi Numarası: 10.1108/13527601011086595
  • Dergi Adı: CROSS CULTURAL MANAGEMENT-AN INTERNATIONAL JOURNAL
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, Aerospace Database, Business Source Elite, Business Source Premier, Communication Abstracts, Educational research abstracts (ERA), Metadex, Civil Engineering Abstracts
  • Sayfa Sayıları: ss.393-406
  • Eskişehir Osmangazi Üniversitesi Adresli: Evet

Özet

Purpose The purpose of this paper is to determine the relationship between consumer ethnocentrism and product attitudes, including country of origin, and to investigate whether ethnocentric tendencies and product attitudes vary by demographic variables.