Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products

Erdogan B. Z., Uzkurt C.

CROSS CULTURAL MANAGEMENT-AN INTERNATIONAL JOURNAL, vol.17, no.4, pp.393-406, 2010 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 17 Issue: 4
  • Publication Date: 2010
  • Doi Number: 10.1108/13527601011086595
  • Journal Name: CROSS CULTURAL MANAGEMENT-AN INTERNATIONAL JOURNAL
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, Aerospace Database, Business Source Elite, Business Source Premier, Communication Abstracts, Educational research abstracts (ERA), Metadex, Civil Engineering Abstracts
  • Page Numbers: pp.393-406
  • Eskisehir Osmangazi University Affiliated: Yes

Abstract

Purpose The purpose of this paper is to determine the relationship between consumer ethnocentrism and product attitudes, including country of origin, and to investigate whether ethnocentric tendencies and product attitudes vary by demographic variables.