CROSS CULTURAL MANAGEMENT-AN INTERNATIONAL JOURNAL, vol.17, no.4, pp.393-406, 2010 (SSCI)
Article / Article
CROSS CULTURAL MANAGEMENT-AN INTERNATIONAL JOURNAL
Social Sciences Citation Index (SSCI), Scopus, Aerospace Database, Business Source Elite, Business Source Premier, Communication Abstracts, Educational research abstracts (ERA), Metadex, Civil Engineering Abstracts
Eskisehir Osmangazi University Affiliated:
Purpose The purpose of this paper is to determine the relationship between consumer ethnocentrism and product attitudes, including country of origin, and to investigate whether ethnocentric tendencies and product attitudes vary by demographic variables.