Clothing is a product of a culture. Clothing behavior is one of indicators which is indicating the human life as a means of nonverbal communication. Ceremonial celebrations and entertainments in a society or social group are important factors in determining the style of clothing. Celebrations, entertainments and recreations would supply a different time zone and format from daily life. Therefore, clothing behavior is shaped and varied by the types of time and format. Birth, marriage and death are the most important periods of human life and, called as transition periods. As we will examine the clothing in the context of ceremonial celebrations and entertainments, "death" period was not considered. In marriage period, especially women's clothing behavior is very interesting in all folk cultures. The native families of Kutahya are strictly devoted to traditional costumes. The traditional women's clothing has a rich variety among these families. The flashy clothes which are worn especially in the henna nights, are encoding means of wealth, nativeness, being an aunt of the groom or bride, virginity etc. as a means of non-verbal communication also. The most recent model of folklore seeks to sustain a living tradition, if endangered, supporting the conditions necessary for cultural reproduction. Folklorist's task is not only to record or collect intangible artefacts, but sustain the whole system as a living entity also. If we seek an urban sustainability, we have to sustain "bearers" and "transmitters" of tradition. We need to do this for sustainability of cultural life of a region. In Kutahya, there are many bearers, transmitters and designers of clothing culture. They transfer the traditional costumes to the modern life with their old features. So, the native people wears traditional and modern costumes both. The historic and traditional women's clothes which are used in the transition period entertainments in Kutahya and transfering to modern, actualization will constitute the basis of our study.