Fit is important, but for which side? The mediating role of the perceived fit between customers’ attitudes towards firm/non-profit and purchase/donation intent

Tiltay M. A., İşlek M. S., Akpınar A., Şaan T., Tepe M. E.

22nd International Congress on Public and Nonprofit Marketing, Veszprém, Hungary, 5 - 07 July 2023, pp.111-112, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: Veszprém
  • Country: Hungary
  • Page Numbers: pp.111-112
  • Eskisehir Osmangazi University Affiliated: Yes