The Effects of Price Promotion Frames on Consumers Purchase Intentions in the Presence of Scarcity Messages

KİMZAN H. S.

13th International Conference on Econometrics, Operations Research and Statistics, 24 - 26 Mayıs 2012, (Özet Bildiri)

• Yayın Türü: Bildiri / Özet Bildiri
• Eskişehir Osmangazi Üniversitesi Adresli: Evet