The Relationship of Knowledge Management Market Orientation and Marketing Innovation: A Research on Furniture Industry


ESKİLER E., ÖZMEN M. , Uzkurt C.

ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES, cilt.6, sa.1, ss.31-69, 2011 (ESCI İndekslerine Giren Dergi) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 6 Konu: 1
  • Basım Tarihi: 2011
  • Dergi Adı: ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES
  • Sayfa Sayıları: ss.31-69

Özet

The purpose of this study is to examine the relationships among knowledge management market orientation and marketing innovation. Data for the study was obtained from employees of the 22 businesses which is in furniture industry in Eskisehir through a survey form. Total 320 survey forms were distributed but 213 of them returned. To analyze the data, factor, reliability, and canonical correlation analysis were applied. The findings show that there is a positive and significant relationship among knowledge management, market orientation, and marketing innovation. Potential contribution of the results to the extant literature and practitioners were discussed and suggested some proposals for future researches. The study could be accepted original to the literature because it is one of few studies examining the relations among knowledge management, market orientation, and marketing innovation together.