This paper examines consumer attitudes and behavior on the use of plastic and cloth bags in EskiAYehir, Turkey. To this end, a structural equation model is proposed. Environmental consciousness regarding the use of plastic bags, social pressure, support for the banning of plastic bags, the intention to use cloth bags and behavior to reduce plastic bag use are employed as latent variables in the model. The intention to use cloth bags and the behavior to reduce the use of plastic bags are defined as endogenous latent variables in the structural model. In the conclusion of the study, it is identified that consumers who are environmentally conscious and feel under social pressure, tend to reduce the use of plastic bags and switch to using cloth bags.