The present study was conducted to investigate the effects of pre-harvest aminoethoxyvinylglycine (AVG) treatments on fruit quality parameters and bioactive compounds of sweet cherry fruits (Prunus avium L. cvs. '0900 Ziraat', 'Regina' and 'Sweetheart'). Whole trees were sprayed once with an aqueous solution containing AVG (0, 100 and 200 mg L-1) three weeks before the anticipated commercial harvest. Measurements were performed a week before anticipated harvest date, at anticipated harvest date and a week after anticipated harvest date. AVG treatments significantly maintained flesh firmness of all three sweet cherry cultivars. Harvest was delayed at least for a week through the keeping of flesh firmness with AVG treatments. The treatments slowed down the red skin color development in all three cultivars. The measurements performed over fruits collected at different ripening stages revealed that AVG resulted in decreased total phenolics and total anthocyanin and ultimately decreased antioxidant capacity in sweet cherry fruits. AVG treatments also decreased soluble solids content and increased titratable acidity of the fruits. This study revealed that pre-harvest AVG treatments were more effective in delaying sweet cherry fruit softening. The main advantage is to maintain the firmness of late-harvested fruit by retaining fruit quality attributes of sweet cherry fruit.