KİMZAN H. S.
in: Principles of Marketing, Prof.Dr.Sevgi Ayşe ÖZTÜRK, Editor, Anadolu University Press, pp.190-215, 2018
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Publication Type:
Book Chapter / Chapter TextBook
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Publication Date:
2018
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Publisher:
Anadolu University Press
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Page Numbers:
pp.190-215
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Editors:
Prof.Dr.Sevgi Ayşe ÖZTÜRK, Editor
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Eskisehir Osmangazi University Affiliated:
Yes