The effect of gastronomic experience on restaurant image, customer perceived value, customer satisfaction and customer loyalty

CANKÜL D., Kaya S., KIZILTAŞ M. Ç.

International Journal of Gastronomy and Food Science, cilt.36, 2024 (SCI-Expanded) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 36
  • Basım Tarihi: 2024
  • Doi Numarası: 10.1016/j.ijgfs.2024.100908
  • Dergi Adı: International Journal of Gastronomy and Food Science
  • Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Scopus, Food Science & Technology Abstracts
  • Anahtar Kelimeler: Customer loyalty, Customer satisfaction, Gastronomic experience, Perceived value, Restaurant image
  • Eskişehir Osmangazi Üniversitesi Adresli: Evet

Özet

The aim of this study is to determine the effect of gastronomic experience on restaurant image, customer perceived value, customer satisfaction and customer loyalty. In the research, a questionnaire form created as a result of the literature review was used. The population of the research consists of customers who visit Eskişehir's Tourism Business Certificated restaurants. In line with the purpose of the research, a survey was conducted in Eskişehir between October–December 2022. As a result, 489 useable questionnaire forms were analysed. According to the findings obtained as a result of the analyses, it was determined that there is a statistically significant relationship between gastronomic experience and restaurant image. In addition, there is a statistically significant relationship between gastronomic experience and customer perceived value, restaurant image and customer perceived value, restaurant image and customer satisfaction, customer perceived value and customer satisfaction, and customer satisfaction and customer loyalty.